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Research papers

Consumer direct mail

This paper sets out to demonstrate the effectiveness of consumer direct mail in Great Britain, illustrated by its rapid growth rate and increasing share of advertising expenditure. The importance of direct mail, both now and as an advertising medium...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Fiona Bell, Nick Francis
June 15, 1995
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Citation

Bell and Francis (1995a, June 15). Consumer direct mail. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-direct-mail


Research papers

Panel data friend or foe?

Royal Mail, the letter delivery business of the Post Office, subscribed to a bespoke consumer panel comprising 1000 households in April 1985. This paper briefly examines the day to day operation of the panel, including agency input and traces the...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Author: Nick Francis
June 15, 1994
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Citation

Francis, N. (1994a, June 15). Panel data friend or foe?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/panel-data-friend-or-foe-